Like all proper book nerds, I have a stash of books on my shelf that I’ve bought but haven’t got around to reading. No matter how many times I’ve told myself that there will be no new additions until the spine on ever last unread book has been cracked, the lure of shiny new books, with beautiful covers, is just too tempting. Who hasn’t picked a book up in a bookstore or library just because it has a stand-out cover? Something that catches your eye amid a sea of other rectangular paper objects, that you must have in your hand right now because OMG – THE COVER!
Ever wondered how a book cover comes into being? Who decides what a book will look like? This might surprise you, but usually, it’s not the author. Publishing houses have teams of very clever people who’s job it is to give your naked book the perfect outfit; to take all your words and package them in something that’s going to make it jump off the shelf screaming YOU MUST PICK ME UP AND READ ME!
Generally, this is what happens:
At some stage during the editing process – sometimes very early on – the very clever publishing team will have a chat about the direction that they think the cover should go. They’ll look at other books on the market in similar genres, and will brainstorm ideas, looking at the ‘mood’ that they want the cover to invoke. They’ll research type treatments and images that they think say something about the story. They’ll put all these ideas together into something called a cover brief, and will send this off to a designer or illustrator, along with either the text of the book, or a synopsis of the story. The designer has the very fun job of taking all those ideas and thoughts and instructions in the cover brief, and, using their own expertise, sending back some rough ideas with their own creative spin.
Cover roughs might look something like this:
[For the month of June, I will be writer-in-resident at the fab Inside a Dog – you can read the rest of this post here]